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If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.
-Oprah Winfrey
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Ye do tools ek jagah par hain. Pehla tool ad ki likhai ka kaam kam waqt mein kar deta hai. Doosra tool campaign shuru karne se pehle batata hai ke paisa wapas aayega ya nahi.
Copy generator ke fayde
ROI predictor ke fayde
Pehla qadam: Product ka naam aur chhoti si tafseel likhein. Misaal: eco friendly water bottle for athletes. Jitni saaf baat likhenge copy utni behtar banegi.
Doosra qadam: Target audience chunein. Ye wo log hain jin ko aap ad dikhana chahte hain. Jaise students ya parents ya gamers.
Teesra qadam: Tone chunein. Energetic jawan logon ke liye achhi hai. Professional business walon ke liye. Urgent sale ke liye. Emotional gharelu cheezon ke liye.
Chautha qadam: Platform chunein. Ye zaroori hai kyunke har platform ki lambai ki had alag hai. Google Ads mein jagah bohat kam hoti hai. Instagram mein bohat zyada.
Panchwan qadam: Goal chunein. Sales ka matlab seedha khareedna. Leads ka matlab form bharwana. Awareness ka matlab sirf naam pehchanwana. App install ka matlab app download karwana.
Chhatha qadam: Language chunein aur Generate dabayein.
Saatwan qadam: Chaaron copies parhein. Har copy ke neeche ye cheezein hoti hain:
Jis copy par sab se zyada score ho wo hare rang ki border ke saath dikhti hai.
Aathwan qadam: Agar laal rang ki warning aaye to wo lafz badal dein. Warning ka matlab hai ke Facebook ya Google us ad ko rok sakte hain.
Nawan qadam: Copy ka button dabayein aur apne ad manager mein paste kar dein.
Pehla qadam: Upar se currency chunein.
Doosra qadam: Monthly ad spend yani mahine ka budget set karein.
Teesra qadam: Cost per click set karein. Ye wo paisa hai jo har click par lagta hai. Apne purane campaign se dekh lein. Naya ho to andaza lagayein.
Chautha qadam: Conversion rate set karein. Ye batata hai ke sau clicks mein se kitne log khareed lete hain. Aam taur par do se teen fisad theek andaza hai.
Panchwan qadam: Average order value likhein yani ek customer ek baar mein kitne ki cheez leta hai.
Chhatha qadam: Profit margin likhein yani cheez bechne par kitna fisad bachta hai. Ye wo hissa hai jo log aksar bhool jate hain.
Saatwan qadam: Natayej parhein.
Rang ka matlab
Neeche wali line wala chart batata hai ke kharch barhane se kamayi kaise badalti hai. Agar dono lakeerein door hoti jaa rahi hain to scale karna faidemand hai.
Pehla qadam: Pehle ROI tool mein apne andaze daalein. Agar nateeja laal hai to ad banane se pehle plan badlein.
Doosra qadam: Nateeja hara ho to copy generator mein jaayein aur chaar copies banayein.
Teesra qadam: Do behtareen copies chun kar dono ko alag alag ad ke taur par chalayein. Isay A/B test kehte hain.
Chautha qadam: Kuch din baad dekhein kaunsi copy se zyada click aaye. Jeetne wali copy par budget barha dein.
Panchwan qadam: Asal numbers aa jayein to ROI tool mein wapas daalein aur dekhein andaza sahi tha ya nahi.
Agar ye plugin aap ki WordPress site par laga hai to visitor ko sirf page par jaana hota hai jahan shortcode laga ho. Rang aur titles aur default numbers Settings mein Ad Toolkit se badle ja sakte hain. Pachas zubanon wali copy ke liye Anthropic ki API key lagana zaroori hai.
These are two tools in one place. The first tool cuts the time it takes to write ads. The second tool tells you before you start a campaign whether the money will come back.
Benefits of the copy generator
Benefits of the ROI predictor
First step: Write the product name and a short description. For example eco friendly water bottle for athletes. The clearer you are the better the copy will be.
Second step: Choose the target audience. These are the people you want to show the ad to. For example students or parents or gamers.
Third step: Choose the tone. Energetic suits young people. Professional suits business buyers. Urgent suits a sale. Emotional suits family products.
Fourth step: Choose the platform. This matters because each platform has its own length limit. Google Ads gives very little space. Instagram gives a lot.
Fifth step: Choose the goal. Sales means getting people to buy right away. Leads means getting them to fill a form. Awareness means just making your name known. App install means getting people to download your app.
Sixth step: Choose the language and press Generate.
Seventh step: Read all four copies. Under each copy you will see:
The copy with the highest score shows up with a green border.
Eighth step: If a red warning appears change that word. The warning means Facebook or Google may block that ad.
Ninth step: Press the copy button and paste the text into your ad manager.
First step: Choose your currency at the top.
Second step: Set the monthly ad spend which is your budget for the month.
Third step: Set the cost per click. This is the money spent on each click. Check your old campaigns for it. If you have none make an estimate.
Fourth step: Set the conversion rate. This tells you how many people out of a hundred clicks end up buying. Two to three percent is a safe guess for most shops.
Fifth step: Enter the average order value which is how much one customer spends in one purchase.
Sixth step: Enter the profit margin which is the share you keep after selling. This is the part people forget most often.
Seventh step: Read the results.
What the colors mean
The chart below shows how income changes as spending grows. If the two lines keep moving apart then scaling up pays off.
First step: Start with the ROI tool and enter your estimates. If the result is red change your plan before making any ads.
Second step: If the result is green go to the copy generator and make four copies.
Third step: Pick the two best copies and run each as a separate ad. This is called an A/B test.
Fourth step: After a few days check which copy brought more clicks. Move more budget to the winner.
Fifth step: When real numbers come in put them back into the ROI tool and see if your estimate was right.
If this plugin is installed on your WordPress site visitors only need to open the page that holds the shortcode. Colors and titles and default numbers can be changed from Settings under Ad Toolkit. To get copy in fifty languages you must add an Anthropic API key.
This guide follows the marks you drew on your screenshot. Each red and green mark is explained in the order it appears.
Product box (top red arrow)
Type your product name and a short description here. The tool builds every copy from this line. A clear line gives a better result. Your screen shows eco friendly water bottles for athletes.
Target audience and Tone (red arrows on the dropdowns)
Audience tells the tool who will see the ad. Tone sets the mood of the writing. Your screen uses fitness enthusiasts with an energetic tone. That is why the hooks say things like ready to level up.
Platform and Goal (arrows on the second row)
Platform sets the character limit. Goal sets the call to action at the end. Your screen uses Facebook with sales so every copy ends with order now.
Language (arrow on the right)
This sets the language of the copy. English works for everyone. Other languages need the AI key to be set.
Generate copy button (big red box)
Press this after you set all the choices above. Four fresh copies appear below it. Press it again after any change to get new versions.
Each card is one copy written with one method.
Score
The number next to each method shows how strong the copy is. The card with the best score gets a green border and the word best. In your screenshot the PAS card is the winner.
Character count (red pills)
This shows how long the copy is against the platform limit. Red means the copy is too long for that platform. In your screenshot all four copies are in red so they are over the Facebook limit. Shorten the text before using it as a headline. Longer text can still work as a main post text because Facebook cuts it with a see more link.
Copy buttons (red boxes)
Press Copy on the card you like. The text and hashtags go to your clipboard. Then paste it into your ad manager.
Hashtags (blue line under each card)
These are built from your product words. Remove any that do not fit your brand.
Currency dropdown (red arrow at the top)
Pick the money symbol you want. Only the symbol changes. The numbers stay the same.
Sliders (green circles)
Drag each slider to set your own numbers.
Change one slider at a time and watch how the results move. This shows you which number matters most.
Profit badge
Green with the word Profit means the campaign earns more than it costs. Yellow means break even. Red means loss.
Projected ROI (large green number)
This is how much extra you earn compared to what you spend. A higher number is better.
Estimated revenue (green circle on the right)
This is the total sales the campaign should bring in.
ROAS (green box)
This is how many rupees come back for every one rupee spent. Compare it with the break even box next to it.
Break even ROAS (green box on the right)
This is the least ROAS you need to avoid a loss. Your ROAS should stay above this number. In your screenshot it does so the badge shows Profit.
CPA (yellow circle)
This is what it costs to win one customer. Keep it well below the profit you make on one sale.
Net profit
This is what you really keep after ad spend and product costs.
Clicks and Conversions
These show how many people click and how many of them buy.
The purple blue line is revenue. The dotted line is spend. The chart shows what happens when you raise the budget from low to high. When the revenue line stays far above the dotted line scaling up pays off. When the lines come close together more spending stops being worth it.
First set the sliders on the right and check that the badge is green. Then go to the left side and choose your audience and tone and platform. Press Generate copy. Pick the best scored card and one more as a backup. Shorten any copy that shows red characters. Press Copy and paste each one into a separate ad so you can test them against each other.
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